We’re back for part two. Click here for part one. Let’s finish-up taking a look at off-field qualities that Chris Conway brought up in How to Choose the Right Athlete to Endorse Your Brand.
Again, make sure you check...
March 8, 2012 10:34 am / no comments
Chad Ochocinco has over 960,000 followers on Twitter Image: ICON
Few things can affect marketability like an athlete’s Twitter account. Companies are spending more than ever on athlete endorsements, but they’re focusing more on quality...
April 26, 2011 9:48 am / 1 comment
Sir Charles says "I am not a role model" in this infamous Nike commercial from 1993.
Once you’re a professional athlete, you automatically become a role model, it comes with the territory. Now you may not care about...
April 8, 2011 12:51 pm / 9 comments