Archive for: endorsements

Athlete Endorsement Tips – What it Takes to Land an Endorsement as a Pro Athlete Part 2

Athlete Endorsement Tips – What it Takes to Land an Endorsement as a Pro Athlete Part 2

  We’re back for part two.  Click here for part one.  Let’s finish-up taking a look at off-field qualities that Chris Conway brought up in How to Choose the Right Athlete to Endorse Your Brand. Again, make sure you check...

 

9 Tips to Using An Athletes Twitter to Improve Their Marketability – Part 1

9 Tips to Using An Athletes Twitter to Improve Their Marketability – Part 1

Chad Ochocinco has over 960,000 followers on Twitter Image: ICON Few things can affect marketability like an athlete’s Twitter account.  Companies are spending more than ever on athlete endorsements, but they’re focusing more on quality...

 

Professional Athletes as Role Models

Professional Athletes as Role Models

  Sir Charles says "I am not a role model" in this infamous Nike commercial from 1993. Once you’re a professional athlete, you automatically become a role model, it comes with the territory.  Now you may not care about...

 
 
 
 
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