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I was having a conversation today with a colleague about branding when it comes to athletes, and it dawned on me just how misconstrued most of us are when we think of the word brand. You don’t have to be a celebrity or pro athlete...
Welcome back for part two of our look into NFL endorsement deals, and things you may not know. Today will be quick, as I’m just going to finish up where I left off listing the rest of the important parts of the endorsement contract. Click...
In the event that you make it to the NFL and are in position to obtain an endorsement or two, these are some things that you’ll need to abide by. Of course, it’s not a big deal to try to remember any of this stuff, as your...
Welcome back for part two of our quick look at things you can do to help build a positive, and hopefully profitable, media presence. Click here if you missed part one. Michael Strahan's personality and media savvy has helped him...
Learning how to deal with the media is important, even if you don’t make it pro. As a collegiate player, if you can’t handle yourself in the media, it can and will impact the public’s perception of you; in some cases,...
We’re back for part two. Click here for part one. Let’s finish-up taking a look at off-field qualities that Chris Conway brought up in How to Choose the Right Athlete to Endorse Your Brand. Again, make sure you check...
Athlete Endorsement Tips Most players don’t have a clue how hard endorsements are to come-by nowadays, especially as a pro football player. …especially when you’re not a quarterback, running back, or receiver. The...
Nike. Reebok. Under Armour. These are the names most agents and NFL players think about when it comes to potential sports apparel endorsements. Unfortunately, this is a mistake that absolutely kills an agent’s abilities to land...
In Part one, we learned about the value of engaging with your followers, as well as the kind of things you do, and don’t want to say on your Twitter. Let’s take a look at the last 5 tips. Read More…
Chad Ochocinco has over 960,000 followers on Twitter Image: ICON Few things can affect marketability like an athlete’s Twitter account. Companies are spending more than ever on athlete endorsements, but they’re focusing more on quality...
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