In Part one, we learned about the value of engaging with your followers, as well as the kind of things you do, and don’t want to say on your Twitter. Let’s take a look at the last 5 tips.
Tip 5 – Make a Plan. Kherry Rhodes http://twitter.com/#!/kerryrhodes has a good plan with his Twitter, and online presence. He has the URL to his main website (http://kerryrhodes.com/,) showing up underneath his name on his Twitter page.
His main website serves as the main hub to all his social media activity. This allows fans, or even potential endorsement companies, to connect-with or follow all of his social media accounts, including Youtube, Twitter, UStream, and Facebook, from one central location. It’s also regularly updated with info on his appearances, charities, and other events that he takes part in.
Tip 6 – Consider Getting trained. In the past, mistakes made via traditional media could be spinned by PR people, but a mistake via social media can’t be changed because it’s you Tweeting that information, or it’s you on that video that you made.
So be careful and think twice before you press “send”. If you plan on really leveraging the power of social media and the Internet, consider paying for some training.
Tip 7 – Get Verified. It can take a while to get your Twitter account verified, but it’s worth it. Impostors Tweeting things pretending like they’re you can cause irreparable damage to the image you’re working so hard to mold. Terrell Owens failed to verify his Twitter account and an impostor had set up a fake account that had built up 40,000 followers at one point.
And sure, you can announce that the account is a phony, but that doesn’t mean that everyone that was following the fake account is going to “unfollow” the fake one. Think about it. If they’ve been following the fake account, there’s a chance that they may not get the message that you sent from the real one.
Tip 8 – Follow some “commoners”. As a pro athlete, it’s easy to get caught-up in your own world, and lose touch with the rest of the world. Following “regular people” will help you stay in-tuned to what’s going on in the world.
Imagine this… You just had a bad game, and you’re pissed. You go on a Twitter-rant about the game, carrying-on for hours, not knowing that that the Tsunami had just hit in Japan? Imagine how insensitive and self-centered you may appear to your followers and fans. They will almost certainly make a mental note of your apparent insensitivity, and it can do irreparable damage to your image.
Tip 9. Focus on the image that you want to promote. Dhani Jones is a great example of this one. If you visit his Twitter page, you’ll find that he Tweets about things that match the socially-conscious, and culturally-diverse persona… that matches Dhani’s image that’s portrayed in the Dhani Tackles the Globe show that he he stars in on the Travel Channel.
Before you send out that next Tweet, ask yourself if what you’re about to say is helping, or hurting the public image and brand you’re trying to create. As I mentioned, few things in the modern world affect an athlete’s image (for better or for worse) than an athlete’s Twitter account activity. Tweet with caution and tact.
If you’re a prospective NFL athlete, and you’re looking to get a head start on building the right image, take a look at How Character Can Affect Your Draft Stock. The information in that post and this post go hand-in-hand.
Do you have any suggestions to add to the list?
Who’s the most entertaining professional football player on Twitter in your opinion?
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