Welcome back for part two of our quick look at things you can do to help build a positive, and hopefully profitable, media presence.
Click here if you missed part one.
I’m sharing 10 lessons I learned recently while doing some research on the topic.
Below are the link to a few of the articles I studied, in case you want to check ’em out for yourself:
Let’s pick up where we left off.
Lesson #6 – Be You, But Don’t Be Afraid to AMPLIFY Who You Are
A perfect example of this would be Warren Sapp. I’m sure you noticed how amplified his personality is when he’s on tv.
I don’t know Mr. Sapp personally, but I heard that he’s a pretty animated character in real life; but even so, he amplifies who he is when he’s on television by showing charisma and showing emotion when he speaks.
Speaking of Mr. Firestone and Warren Sapp, check out this old interview between the two of them.
Notice how Warren even speaks about being yourself. Check out his antics and charisma.
These are things that help draw people into what you’re saying.
Football players very rarely get face time because they’re always in helmets, so every time you get a chance in front of the camera, show some charisma.
You never know who’s watching on the other side of that lens.
If you don’t have an idea of how to do this, as the article mentioned, you can try thinking of someone you remembered doing a good interview on the radio, tv, or whatever, and try to remind yourself of what made their interview so memorable.
Try to add some of those elements to your own interview, but at the same time, be yourself.
Lesson #7 – The Three Principles to Being Effective in Interviews
In the “Dealing With Media” article, they introduce three basic principles to giving effective interviews.
Here they are, along with a brief description of each:
1. Grab the audience’s attention
I’d never thought, or heard of this tactic before, but they advise that you use the word “you” in your interview to get the listener’s attention.
Why? Because when you say the word “you,” the listener interprets that as “me,” which as a result, makes them feel like you’re talking directly to them as a result.
Another clever thing they mentioned is that when you use the word “you” when you’re explaining your point of view, it encourages the listener to see things from your perspective.
2. Keep their interest
Once you get their attention, you want to keep their attention.
A good tip they gave for keeping the listener’s interest, is to think of the listener as one person, not as a mass of people.
Also, they said that you should assume that the observer is of average knowledge and interest when it comes to the topic of your interview.
That way, you can appeal to a broader audience when you’re speaking.
For example, let’s say you’re doing an interview discussing how your offense or defense dominated the opposing squad for the local newspaper.
In that type of setting, you may not want to go into as much detail as you would if you’re talking to correspondents with the NFL Network, as the two audiences will likely have different levels of understanding when it comes to the technicalities of the sport.
3. Leave them with a message
Even outside of trying to have an appealing image for potential endorsements and stuff, you just might want to have a great interview just to have one; or for your own satisfaction, even.
One good way to accomplish this is to leave them with a good lasting impression.
The best place to do this is at the end, by saying your message with passion and energy.
If the main message is something you stated earlier in the interview, say it again at the end.
As the article mentioned, most people that are listening, reading, or watching your interview are only “passively” watching or listening.
If you want to leave a good lasting impression on them, make sure you say something at the end of the interview that grabs their attention.
Lesson #8 – Don’t Wait Until a Disaster to Communicate with Your PR/Legal Team
In “Meet Wesley Mallett…,” Mr. Mallette, a former D1 football player, and CEO of Comment Communications (a PR firm), says that one of the worst things you can do as an athlete, is wait until a disaster hits to communicate with your PR and legal team.
But rest easy, he’s not saying that you have to call them every day and tell them details on your personal life, he’s just saying that you shouldn’t wait until a disaster hits before you communicate with them to go over protocol.
In other words, if you get hit with a PR nightmare, you should have discussed who to call, what you will and won’t say, etc.
All of that needs to be set “before” something bad happens.
This keeps you from getting caught off guard.
If an emergency hit, you’re already going to be worked up over the mishap, so why compound the anxiety by trying to frantically figure out what to do while under emotional durress?
Do yourself a favor and figure out the protocol beforehand.
Lesson #9 – Face Your Crisis Head-On
In the same interview, Mr. Mallette was asked how to handle a crisis correctly, and after noting the situations Kobe Bryant, Michael Phelps, LeBron James, and a few others went through, he elaborated on exactly why he felt they handled their hardships properly:
…they faced their issues head on. They owned their level of responsibility. They held themselves accountable for their actions and they worked hard to get through it. Their messages were consistent. Their apologies were sincere. Their “humanness” was believable and real. But prior to whatever reputation or sponsorship damaging issue that confronted them, they built a significant bank of goodwill with the media, the public, and their fan base. And somewhere in the midst of it all, at the core, was a sound communications strategy designed to help them face these painful issues head on, deal with them and work through them.
In other words, going into hiding and seclusion ain’t gonna cut it.
That will only intensify the problem.
Face it dead-on, deal with it, and work the plan put together by yourself and your PR team, as soon as possible.
Lesson #10 – Learn How to Use Social Media Properly
I added this one on myself.
We’ve all seen instances of athletes posting stuff on Twitter that may not have hurt them financially, but they definitely didn’t help themselves.
I did a few posts on how to use Twitter effectively as an athlete, and you can find links to both parts one and two to that conversation in the “Related Articles” section below.
Hopefully you got a tip or two from this series that will help you establish the media presence you want.
Do you have any tips that weren’t mentioned? Leave a comment!
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